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Bring it On..line

Hey! So you’ve decided to take the plunge and bring your business online. Actually, it was about time, as in current time, its not just added advantage, but rather a necessity, for the simple reason that an online presence can do wonders for your business.
It can help you reach a wider audience, connect with customers and clients, and increase your visibility and credibility.
But that's not all that an online business can do for you.
Here are a few more reasons that makes you stick to your decision:

  • It gives you a larger reach. You can target potential customers from all over the world, not just those in your local area.
  • It’s open 24/7. Your website can be working for you even when you’re not. You can make sales and generate leads while you sleep!
  • You'll save money. An online business is often more affordable than a brick-and-mortar business. You won't have to pay for office space or rent, and you'll have fewer overhead costs in general.
  • You'll have more flexibility. An online business gives you the freedom to work from anywhere in the world. As long as you have a computer and an Internet connection, you can run your business from home, on the road, or from anywhere else in the world.
  • A website adds credibility to your business. Having a professional-looking website shows potential customers that you’re serious about your business and that you offer high-quality services. This can help you close more sales and get more repeat customers.
  • A website allows you to track results so you can see what’s working and what’s not. Not sure if your SEO efforts are paying off? Check your website traffic statistics to see how many people are finding your site through organic search. Wondering if that Facebook ad campaign was worth the money? See how many people clicked through to your website from your ads.


The second part is setting up the Website

Although setting up a website seems like a daunting task, but it's not too difficult.
Here are the steps you'll need to take:

  • Choose a domain name- This is the address people will type into their browser to reach your site. Try to choose something short and memorable.
  • Set up hosting - The website's files will be stored on Hosting Server. There are many providers to choose from, so research to find one that's right for you. (Link for - Use CDN or other cloud platforms for fast access)
  • Choose a platform - You'll need to build your website on a platform, or content management system (CMS). WordPress is a popular option, but there are others available as well.
  • Design your website- Once you've chosen a platform, you can start creating your website. If you're not an experienced designer, there are plenty of resources available to help you create a professional-looking site.
  • Add content- The final step is to add content to your website. This could be articles, blog posts, photos, or anything else you want to share with visitors. Remember to keep your content fresh and updated.



Next comes, The 'Must' haves for a Website

Your website is the face of your business.
It's how customers find out about your company and decide whether or not to do business with you. So it's important to make sure your website is designed in a way that reflects the quality of your company and its products or services.
Here is our list of must-haves on a website:

  • A clear and concise message about what your company does: Make sure potential customers can easily understand what your company does within seconds of landing on your page. Use clear language and avoid industry jargon.
  • Easy-to-use navigation: Your website should be easy to navigate so that users can find what they're looking for quickly and easily. Include a search bar and clearly labeled menus.
  • Attractive visuals: First impressions count, so you want to make sure your website makes a good one. If your website is cluttered or difficult to read, potential customers are likely to click away quickly. Use high-quality images and videos to make your website visually appealing. Avoid using stock photos whenever possible.
  • Responsive: The website should be responsive, meaning it adjusts to any screen size.
  • Load quickly: The website should load quickly and be optimized for search engines.
  • Secure: The website should be secure, with SSL encryption to protect your customers' data.
  • Gated content: If you have helpful resources like ebooks or whitepapers, require users to submit their contact information before accessing them. This is a great way to capture leads and nurture them into customers down the line.
  • Accepting Payments: If you accept payments, choose a payment gateway and integrate it into your site. There are many options available, so do your research to find the one that best suits your needs.
  • Service Listings: Your website will need to have a clear and easy-to-use listing of all the services you offer. Make sure each listing includes detailed information about the service, as well as pricing information. Potential customers should be able to easily find the services they're interested in and compare prices before making a purchase.
  • Shareable Links: Include easily shareable links for products/services, which customers can share across multiple platforms like WhatsApp, E-mail, messages, etc.
  • Customer Reviews: Customer reviews can be extremely helpful in boosting sales, so make sure your website includes a section for them. Encourage satisfied customers to leave positive reviews, and be sure to respond to any negative reviews professionally and courteously.
  • Referral: Nothing is better than organically reaching more and more customers. Referrals are a great tool for this, happy customers will share your product/services with others. It builds trust for potential customers in your brand.
  • Finally, your website should be updated regularly with fresh content. This will keep people coming back to your site, and also help improve your ranking in search engines. Adding a blog is a great way to achieve this, as you can post new articles regularly. Just make sure that your blog posts are relevant to your business and engaging for readers.


There are quite a few ways to use blogs and business pages to improve your chances of making a sale. Use social media platforms like LinkedIn, Facebook, Instagram, or Twitter to connect with potential customers or clients. Use search engine optimization (SEO) techniques on your blog or website so that potential customers can find you easily. Offer something unique or valuable on your blog or website that will make people want to buy from you. Make it easy for people to contact you about your services by providing a phone number, email address, or contact form on your website.
Be professional in everything you do, from the way you communicate with potential customers to the way you present your services.